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Fund Raising Business - Funds are raised through roadside billboards so as to support advertising for international events and prevent illegal advertisements
Sign Improvement Business - Though varios activities for supplying beatiful sign, such as good signs sharing project, local goverments' test project for sign improvement, the culture of desirable OOH advertising is created
Professional Support Business - Varous projects are performes in order to develop Korean OOH advertising policies and improve a new OOH advertising culture
Center Information - Center is striving to incease the satisfaction of clients and expanse OOH advertising culture
Fund Raising Business - Funds are raised through roadside billboards so as to support advertising for international events and prevent illegal advertisements
Sign Improvement Business - Though varios activities for supplying beatiful sign, such as good signs sharing project, local goverments' test project for sign improvement, the culture of desirable OOH advertising is created
Professional Support Business - Varous projects are performes in order to develop Korean OOH advertising policies and improve a new OOH advertising culture
Center Information - Center is striving to incease the satisfaction of clients and expanse OOH advertising culture

Highway Billboard Advertisement Business

Korea Out of Home Advertising Center(KOOHAC) is running billboard advertisements on main national highways in Korea, providing useful information and becoming attraction for the nation. The center is activating Korea OOH advertisement industry by carrying excellent fields of advertisements, and raising funds from highway billboard advertisement revenues to subside successful international events and do municipality maintenance for OOH advertisements.

The center has been operating 153 highway billboard advertisements on main nationwide highways such as Olympic Expressway, Gyeongbu Expressway and Incheon International Airport Expressway since 2009. These advertisements(width 18m, length 8m) are getting spotlight from advertising industry by using eco-friendly LED lighting sources. The center improves high definition display quality by introducing still frame display system on digital advertisement, and carries forward new changes in driver’s safety and light pollution.

1. Number of highway billboard advertisements approved and installed

디자인경유제 운영방법으로 구분 내용을 표시합니다.
Number of approved Number of installed Business operator
1 ZONE 50 47 JeonHong
2 ZONE 39 38 CJ Powercast
3 ZONE 20 17 CJ Powercast
4 ZONE 17 14 CJ Powercast
6 ZONE 18 12 JeonHong
7 ZONE 11 8 JeonHong
8 ZONE 18 17 HanseungKongYoung
Total 173 153

2. Highway billboard advertisements map

Click to see a map

According to OOH Advertisement Law, the center that has the exclusive right of doing highway billboard advertisement business selects highway billboard advertisement business operators. When selecting business operators, the center is abide by competitive open bidding system in accordance with the National Contract Law. After business operators are selected, they are practicing the business such as marketing, managing and operating advertisements, and paying business fees to the center proposed in the bidding step. The center has earned business revenues 277.5 billion from 2009 to 2019, and used 146.1 billion in preparation of international events and 75.2 billion in municipalities’ advertisement innovation.

The center has leaded lots of changes and developments in Korea OOH advertisement industry since its foundation in 2008. It not only expands its business such as constructing OOH advertisement ecological system but also strengthens OOH advertising industry through putting huge resources. Particularly, the initial highway billboard advertisement operated followed Gyeongbu Expressway opening in 1970 was verified its value, contributed to hosting 1988 Seoul Olympics, 2018 Pyeongchang Olympics, and was recognized as Korea’s representative OOH media.

Signboard Improvement Project

01.Why we do this project

The center makes beautiful street of sign through improving old signboard and environment. Project sites are 20 cities and towns recommended by municipalities every year. Ministry of the Interior and Safety is managing whole project, and local residents and a municipality are carrying out the project. The center is supporting the project with them.

* Project budget & Components
Aid budget 50%(Highway billboard advertisement business revenues generated by the center) + municipality budget 50%

02.Current state of project

Summary: Number of projects

디자인경유제 운영방법으로 구분 내용을 표시합니다.
Year 2019 2018 2018 2018 2018 2018 2018 2018 2018
Number of
municipalities
23 20 18 20 20 24 22 26 16
Number of
stores
2,329 2,100 2,527 2,420 2,420 2,896 2,541 2,918 1,491

Best practices of the project

1. Buk Plaza, Namdong-gu, Incheon / 2018

  • Before

    After

  • Before

    After

2. Bongpyeong-gu, Pyeongchang-gun, Gangwon-do / 2017

  • Before

    After

  • Before

    After

03. Process & Contents of the project

Consulting : Consulting landscape experts about improving signboard in local area

Educating signboard design : Making and operating signboard design educ ation programs for public officers, employees of OOH advertisement and local residents in the project site

Field learning on an excellent signboard site : Doing field learning in an excellent signboard site and sharing signboard improvement project know-how for public officers, employees of OOH advertisement and local residents in the project site

Maintaining an excellent signboard DB : Providing excellent signboard photos classified by industry, type and an area

Click to see signboard photos

Developing and providing an signboard design content : Developing and providing free graphic for making the most of store characteristics

Operating college supporters : Collecting signboard photos and writing a report about field learning

OOH advertisement industry promotion programs

01.Education program for OOH advertisement

1. Online education program

Program operation period : All year long(Jan-Dec)

Subject for program : New companies and employees of OOH advertisement, public officers related OOH advertisement business

Contents of program : OOH Advertisement Administration Law and Regulations, how to do display and safety check OOH advertisement

Procedure for taking program : Connecting to a online education program site(‘Cyber Academy’) and paying the bill

Click to see Cyber Academy program 2. Offline Education Program

For public officers, a regular curriculum is running that provides OOH advertisement law and regulations, maintenance of signboard, guidelines of OOH advertisement design etc.

The main education for companies and employees of OOH adve rtisement is court duty education consists of OOH advertisement law, design etc. And education program for OOH advertisement certification exam is also under way.

College students can assign for vacation program which includes field trip exploring free outdoor advertising zone.

  • Public officers’ regular education program

  • Education for OOH advertisement
    certification exam

  • Education for companies and employees of
    OOH advertisement

  • Education for college students

02.Sharing OOH advertising statistics

Basic survey on the present situation and size of OOH advertisement industry was carried out on trial basis in 2015

「OOH Advertising Statistics」 integrated with existing OOH industrial and administration statistics

This special OOH advertising statistics gets Korea’s first national recognition, so its confidence is high

Statistics contains yearly types of sales and employees of OOH advertisement, etc, it includes a powerful way to filter OOH advertisement industry data

Click to see OOH advertisement statistics

03. Sharing OOH advertisement research and materials

Research on OOH advertisement administration system, OOH media, OOH Advertisement Administration Law and Regulations

  • Study of digital taxi top advertising pilot project

  • 00H Advertising Annual Report

Sharing 「Out of Home Advertising Foreign Correspondent Annual Report」 composed of OOH advertisement policy and statistical data on abroad

Publishing specialized teaching materials through cooperating with OOH advertisement association

  • Out of Home Advertising Foreign
    Correspondent Annual Report

  • 00H Advertising theory and practice